First I will show you the easiest way in Photoshop to create even, concentric circles and after we will ad an inverted text to make it look hypnotic in a groovy kind of a way.
For a lot of fonts there is not an Italic type option available by default, but there is still a neat Faux Italic Photoshop option that can turn any font into an Italic type.
Image overlay pattern comes in very handy when a website has a full screen image or a video as a background. Applying a pattern can make things more readable and easier on eyes. Let's Photoshop.