First I will show you the easiest way in Photoshop to create even, concentric circles and after we will ad an inverted text to make it look hypnotic in a groovy kind of a way.
In this simple Photoshop tutorial we will create an image that will look like there is a photo inside of a photo and add some radial blur for the more dynamic effect.
Pretty cool Photoshop tutorial, where we will add two text layers, one will be placed behind and the main at front. And I think you might really enjoy the final result, go for it and have fun!