In Photoshop CS6, the new version of Photoshop, you can use special cropping tool and you are done, but that doesn't mean you cannot achieve the same result with older versions.
If you don't want others to use your photos and images without your permission, you can create a so called custom watermark with your name or any other text you want.
First I will show you the easiest way in Photoshop to create even, concentric circles and after we will ad an inverted text to make it look hypnotic in a groovy kind of a way.