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The thing is, if you have a Google+ account activated and you don't want Google to use your picture in Google ads for products or services displayed to your Google+ friends, make sure you have the following setting disabled ...
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2.
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Go to Google Endorsements, read about the new feature (hey you might even change your mind and let Google use your pictures), scroll down and make sure you have the Based upon my activity, Google may show my name and profile photo in shared endorsements that appear in ads option disabled.
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3.
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And don't forget to click the Save button.
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